Festivals, film industry and multimedia products after the pandemic: Cluj-Napoca gives a glimpse of the future
Unirii Square is usually filled with movie lovers from all over Romania when is time of TIFF - Transylvania Film Festival, the most important cinematographic event of the country founded in Cluj-Napoca in 2002 which rapidly became a reference point for filmmakers and movie fans of the region.
Open-air movie screenings in the main public space of the city are normally the most characteristic and prestigious events of the program, but in the year of pandemic emergency the open-air screenings played a role even more important than usual. While all around the world drive-in theatres and outdoor cinema screenings are making a comeback due to the restrictions imposed on indoor screenings by Covid-19 safety protocols, the Transylvania Film Festival decided to focus on an ambitious use of public spaces in order to be one of the first film festivals in Europe able to organize a physical edition in the year of Covid-19.
The Festival, originally scheduled for the end of May, was postponed to the summer (from 31 July to 9 August) by the organizers, the Association for the Promotion of Romanian Movies (Asociația pentru Promovarea Filmului Românesc) which is one of the delivery partners of Cluj Future of Work.
The organization of the 2020 edition of TIFF was a testing ground for improving the resilience of the cultural and creative sector of Cluj-Napoca: it also offered interesting insights on how cultural events and film distribution will look like in the future, and what kind of employment opportunities will arise for all the actors involved in the different segments of the audio-visual sector.
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