VoxPop - People, Processes & Technology towards the digital transformation of the urban mobility system of Lisbon
Lisbon considers its digital transformation journey entails a transformation process much larger than technology alone, one highly reliant on people and processes. VoxPop will play a particularly important role in our journey as it will look into non-technological challenges to ensure a sound and resilient ecosystem governance, and ways of defining and adopting new business models. Likewise, we believe promoting user-centricity to be a fundamental piece of the puzzle, one to ensure both citizens and companies have a voice.
Lisbon, the capital city of Portugal, offers a unique set of features favourable to the global entrepreneurial community: reasonably well-connected, highly skilled workforce with good command of English, charming landscape and lovely climate.
But with a territory of 100 km2 and a resident population of around 550,000 inhabitants, along with a substantial daily commute inflow from neighbouring councils that doubles the number of city users every day and over 10 million tourists a year, the city has to find ways to effectively accommodate the needs of its users, namely by ensuring a proper functioning of its mobility system, one of the key levers of the local economy.
VoxPop will then approach the mismatch between the efforts that have been channelled to enhance the mobility system and the expectations and needs of the city users, by tackling a combination of challenges:
- the paradigm of data underuse in a data overflow environment due to dormant, scattered and siloed operational data;
- misrepresented understanding of user needs;
- lack of systematic approaches and solutions currently not embedded in daily operations to enable future use;
- inability to manage the public space effectively, to some extent prompted regulatory blind spots;
- vendor lock-in and concerns around data usage practices by the private sector.
VoxPop aims to translate multi-party data into actionable intelligence through the creation of a sustainable and responsible public and private data-sharing ecosystem intended at:
1. enabling the creation of enhanced user-centred mobility services;
2. unlocking more efficient methods of planning, operating and maintaining transport-related assets.
- City of Lisbon
- Lisbon's Municipal Company for Mobility and Parking - Public Service Provider
- Lisbon's Bus and Tram Company - Public Service Provider
- Lisbon Metro - Public Service Provider
- OTLIS - Transport Operators of the Lisbon Region - private organisation
- ARMIS Information Systems - SME
- Beta-I - SME
- Deloitte Portugal - private enterprise
On a strategic level, the envisaged objective is to increase the efficiency of the urban mobility system by enhancing the effectiveness of the mobility services provided. This will lead to an increased quality of life and a more competitive local economy, while at the same time contributing to the reduction of the negative environmental impacts (namely CO2 emissions and air pollution).
More specifically, VoxPop will lead to:
- a higher meaningful use of (public and private) data;
- an increased number of decisions and priorities based on concrete evidence;
- a higher number of mobility services created with a user-centred approach;
- a higher number of processes and practices that improve the quality of the practitioners’ work;
- an increased efficiency in managing and control public space use;
- a reduced reliance on particular service providers, and increased interoperability of systems;
- an enhanced control of citizens’ personal data use.
February 2020: take-off of the Innovators Alliance, an open forum to facilitate dialogue with the wider group of stakeholders, in particular private mobility solution providers.
September 2020: deployment of the Urban Access Point kicks-off, an important tool to manage access to public and private data sets.
November 2020: launch of the Urban Mobility Innovators Open Call, an invitation to the wider community of innovators aiming at the creation of novel digital solutions addressing accessibility and safety challenges.
March 2021: final release of the client-observer app, a feedback tool for customers of public transport.
September 2021: wider release of the Digital Mobility Identity, a web-based service offered to citizens allowing them to feed information to the city on their needs and preferences as users of the mobility system, as well as personal data for better control of their data.
May 2021: launch of the Urban Mobility Observatory, a repository of information concerning urban mobility measures targeted at external audiences.