The ‘Yes, we rent!’ project continues to attract new, private empty flats to the housing scheme. This through a communication campaign and directly by approaching owners. However, it is a very challenging task: so far, the city administration contacted more than 300 owners and presented them the housing scheme as an alternative to have their flats empty. Yet, no more than 30 owners have signed up their vacant flat for the housing scheme. A key problem for many owners seems to be that they their houses or flats require a much higher investment than the grants the project can offer. Therefore, many owners cannot or want not to finance the necessary rehabilitation for the reuse.
Nevertheless, the city of Mataró wants to continue the efforts to attract empty flats by reinforcing its communication campaign and continuing to contact directly owners of empty flats. Moreover, the Housing Department of Mataró City Council has set up a programme to search for empty flats with the double objective to inform owners that they could be fined, keeping their flats empty for more than 2 years, and to offer the Yes We Rent! and other public programmes as an alternative.
In addition, the newly established tenants housing cooperative, who will be in charge of the attracted flats, will start to contact owners, too. A further idea could be to attract owners, who have provided their flats to the housing scheme and are satisfied, as "ambassadors" for the communication campaign and potential reference person for interested owners. Owners might be better able to convince other owners than a representative of the municipality. For generally interested owners also an information meeting together with the “ambassadors” could be organised.