Short description
The National Urgency Programme South Rotterdam (NPRZ) career start guarantee attracts considerable attention at home and abroad. This part of the UIA BRIDGE project regularly receives telephone calls and e-mails, and presentations are often given on the subject, as are guided tours. Just before the summer holidays, a very special working visit took place: Her Majesty Queen Máxima spent an entire afternoon in South Rotterdam hearing about the efforts being made to provide young people in the area with a solid start on the labour market.

During Queen Máxima's working visit, attention was devoted to the many experiments currently underway in South Rotterdam. This part of the city has to contend with difficult issues related to employment, education, housing and crime. Due to the multi-problem aspect, many of the usual methods, interventions and approaches have no, or insufficient, effect. This is why new methods are also embraced in South Rotterdam. The area has served as the 'social laboratory of the Netherlands ' for a couple of years now.

Therefore, the enthusiasm demonstrated by the partners in South Rotterdam with regard to the career start guarantee does not come out of the blue. And that was something that did not escape Queen Máxima's attention. During the working visit it appeared that the Queen already knew a lot about South Rotterdam and the ways in which NPRZ partners strive to improve the life of residents.

As part of her working visit the Queen visited Albeda College, where a discussion was held on career orientation and guidance, which naturally included the specially developed career ctart guarantee. This is a job guarantee pupils receive at the beginning of their intermediate vocational education (MBO) if they opt for a job in the healthcare, technical, construction or food sector. The Queen discussed it with teachers, employers and students.

Her questions and comments revealed that the Queen possesses a good understanding of how significant and problematic the challenges are in South Rotterdam. And that small steps are slowly being made, including tools such as the career start guarantee. She was pleased to see that the job guarantee offers young people in South Rotterdam some much-needed support. She had one more thing to add: that it unleashes a great deal of passion. After all she believes that to be the most important building block for success.

 More information about the career start campaign can be obtained from Edwin Cornelisse at

Author: Edwin Cornelisse, communications adviser for BRIDGE and the National Urgency Programme South Rotterdam (NPRZ).




Other news from this project

Madrid-Rotterdam gathering

BRIDGE Blog: Bridging Capital: Findings from our a Rotterdam – Madrid Dialogue on Innovation

Within UIA we have also been examining how we better understand the process of urban transformation. In these cases, cities work alone, rather than in...
Rotterdam BRIDGE journal 4

BRIDGE Expert Journal: Get an update on what has been happening in the last 6 months

In his 4th journal of BRIDGE, UIA expert Eddy Adams looks into the future legacy of the project. To name but a few, the high-level Work Learning Agree...
BRIDGE event

Invitation to the International UIA BRIDGE workshop

BRIDGE project is organising a workshop on 12 June 2019 in Rotterdam - an invitation to hear how Rotterdam is preparing for the Next Economy with BRID...
Bridge students

Hundreds of students go for a job

The message of the BRIDGE career start guarantee, part of the National Urgency Programme South Rotterdam (NPRZ), is reaching more and more people. As ...
Rotterdam Journal 3

BRIDGE Expert Journal: Get an update on what has been happening in the last 6 months

Read about the progress with a specific focus on monitoring and evaluation...
Street culture

BRIDGE Zoom-In: Video reflects conflict between school culture vs. street culture

UIA Expert Eddy Adams highlights in this video animation the main elements of the BRIDGE project set in Rotterdam-South. ...
BRIDGE project

Head straight for them!

How can one reach young people who'd rather not be reached? At least: not by organisations with (somewhat of) a government association. Young pe...
Staff pupils and mentors in Rotterdam South

Implementing the BRIDGE project in Rotterdam: Get an update in the second UIA journal on what is happening on the ground

UIA Expert Eddy Adams has been collecting the knowledge stemming from the implementation of the innovative solution proposed by the City of Rotterdam ...

BRIDGE studies the skills of the future

BRIDGE wants to ensure that young people from South Rotterdam have good job opportunities right now. But more than that needs to be done so that the r...

On the project's side - Interview of the BRIDGE project

The UIA Secretariat organised a series of interviews with the projects selected under the topic "jobs & skills in the local economy". Wh...

BRIDGE Journal 1: Hear from the project’s UIA Expert how it is implementing its bold solution

Get to know better what Rotterdam is doing on jobs and skills in this UIA Expert journal. ...
BRIDGE Go for a job! event Rotterdam

Job guarantees as a weapon against youth unemployment

Suppose you choose an MBO (secondary vocational) programme and the school tells you right away that you are guaranteed a job when you graduate. Sounds...
BRIDGE Rotterdam UIA

BRIDGE has a snowball effect in Rotterdam South

The BRIDGE project is beginning to increasingly resemble a snowball. It has now been four months since the public launch, and BRIDGE is growing and ga...
Rotterdam UIA Bridge

A job guarantee if you choose the right study option

How do you combat youth unemployment? In the Rotterdam South’s 'urban laboratory', they are using the career-start-guarantees (CSG) method a...
Rotterdam Bridge UIA

First partners meeting to develop BRIDGE's methods and tools

The first meetings have now taken place with the parties collaborating towards building BRIDGE. The overriding impression is that there is a great dea...