Building on the Mobility knowledge activity that UIA is running this year, and its first results on behavioral change, this webinar further explored how to push travellers from individual transport means and pull them to non-motorized transport or collective means.
Reducing carbon emissions of European transports will require a shift to active transportation and low-carbon public transport, but getting people to break their habits and shift away from private vehicles remains a key challenge for policy-makers.
What's on the agenda?
During the webinar, Ghent and Lahti UIA projects presented challenges and solutions that cities are facing when achieving behaviour change. In addition, 2 Interreg Europe project representatives dove deeper into the solutions that are found in their projects to solve the faced challenges.
Sophie Gillaerts from the City of Ghent (TMaaS project) and Maria Mourfoulaki from the Centre for Research and Technology, Hellas (e-smartec project) focused their presentations on data and information provision.
Anna Huttunen from the City of Lahti (CitiCAP project) and Kamila Dobek from the Adam Mickiewicz University Foundation, Poznan Science and Technology Park (PE4Trans project) explored incentives for modal shift.
Watch it again here:
Read the main lessons learned here.